Newsletter Archive – June 2009

4 Ways That Networking and Joint Ventures Are Similar

Published June, 2009

TABLE OF CONTENTS

* 1. FEATURED ARTICLE: 4 Ways That Networking and Joint Ventures Are Similar
* 2. BORN TO READ BOOK REVIEWS with convenient Amazon.ca links: Outliers by Malcolm Gladwell
* 3. THINK ABOUT THIS QUESTION: Do you use joint ventures in your business? How?
* 4. Make a comment On My Blog called Marketing to Small Business – at http://www.trudyvanbuskirk.typepad.com

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TRUDY’S NOTE

Hi There

Have you ever thought about what is the same for networking and for joint ventures?

A joint venture can be described as an informal, one time only partnership. Mo*ne*y doesn’t change hands. The potential joint venture partner has what you want (a long list) but you may have what they need.

Networking (for purposes here) is often done formally in a group but informally it’s done all the time.

I have looked at each separately to see what they have in common. You may be surprised so ….

Read on.

My Happiest Wishes for you,
Trudy
Marketing Mentor for Small Business
mailto:trudy@smallbizbuilder.com http://www.smallbizbuilder.com

Please print or forward this ezine to your friends and colleagues – I have lots to tell you and would like you to give this info as a gift to yourself and others. Enjoy.

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1. FEATURED ARTICLE. 4 Ways That Networking and Joint Ventures Are Alike.

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1. KNOW THE PEOPLE AND WHAT THEY NEED.

It’s said often how important it is to know THEM – whether it is the networking group or a potential Joint Venture partner. It’s equally as necessary to know what they need.

Let’s say that you go to a networking event. What ‘research’ do you do about this group? What is this group’s purpose? Do you check who attends? How many attend? Who are the speakers (and who have they been)? What other groups do attendees belong to and what events do they go to? What ‘format’ do these events use? Do attendees get to stand up and give an infomercial? What do people expect to get – knowledge? connections? potential clients? business?

Now think about potential joint venture partners. I bet you do your research about them, don’t you? You probably check what business they’re in; who their customers are; how many they have; who is on their ‘list’ for mailings; how big is their ‘list’; how many people buy when they promote something.

See the similarity?

2. GIVE FIRST THEN YOU’LL GET.

Give something is the first rule of networking AND of developing a good joint venture. What do you have to give – THAT THEY MAY FIND USEFUL! That’s the key. Do they need what you have to give?

It could be a product (Think of the bonuses that book ‘sellers’ give when you buy or remember that you have a free report or ecourse for people to sign up for your newsletter).

Even more importantly it could be a talent, or skill you have or it could be some of your personal experience. As an example, did you know that I’ve been a conference planner because the company I worked with in San Francisco did conferences all over the U.S.? Did you also know that we never had to pay our speakers since they wanted to tell about their project?

Hmmmm. Interesting.

3. HAVE SOMEONE TRUST YOU.

We have often (for years) heard that we need to build a relationship. There are books and courses about ‘relationship selling. Are we doing it? It applies to both networking and joint ventures.

Sometimes we meet someone for the first time and they become a client or a joint venture partner right away. That doesn’t always happen. Think of dating. Do you propose marriage on the first date? I doubt it. You have coffee first, then dinner and a movie and eventually you both want marriage so you talk about it.

Networking and joint ventures are a lot like dating. Build a relationship first.

4. WHO KNOWS WHO I WANT TO KNOW?

Ask yourself if the people at a networking event know someone who may want what you have to offer. Remember that you don’t know everything about a person (remember the example I used in #2). You never know who they know , do you?

A joint venture is the same. Just because someone is on the ‘list’ you don’t know who THEY know. Think about that.

WHAT DO YOU DO NEXT?

Get out and take action. Ask for what you want. If you’re just starting or re-starting your business ask someone who has a reputation and YOUR potential clients on THEIR list.

Keep learning, … and until next time.
© 2009 Trudy Van Buskirk

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2. BORN TO READ BOOK REVIEW

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Here is the book for this issue. This one is business. (I will read more over the summer, I promise!)

OUTLIERS. THE STORY OF SUCCESS by Malcolm Gladwell.

He is the author of two well-known business books – The Tipping Point and Blink. I’ve read both of them and agreed with what he said. So when I saw him interviewed on TV, I went out and got his newest book.

Gladwell’s premise is that while successful people have luck, it’s probably not the kind we expect. Did you assume that Bill Gates became rich and successful because of his intelligence and motivation? Not according to Gladwell. Do you think that the Beatles and their music came to them as a result of the hard work they put did in Hamburg? Yes, says Gladwell.

He makes the case that although the common belief is that some people thrive because of their ambition and intelligence, we could look at this another way. He proposes that we ought to look ‘around’ people – at their birthplace, birthdate and their family. He even uses Canada’s Junior A hockey and says that a study was done to show that boys who got on the respective teams were born in January, February and March.

Gladwell really makes us think. What if he’s right about the reasons why different people are successful? How can we use this new way of looking at people to make the most of human potential?

What do you believe? I read the book and hung on every word.

Buy this book and read and use it.

http://tinyurl.com/mfqfg4

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3. THINK ABOUT THIS QUESTION: Do you use joint ventures in your business? How?

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4. Read and comment on my blog at http://www.trudyvanbuskirk.typepad.com to learn more about marketing tips for small business.(A blog of your own and making comments on someone else’s are marketing!)

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DO YOU LIKE THIS NEWSLETTER? Please pass it along to your friends, associates, and clients who you think would appreciate it. It comes to you once a month from marketing mentor for small business and consultant Trudy Van Buskirk.

ABOUT TRUDY VAN BUSKIRK
Trudy Van Buskirk, is the founder of Smallbizbuilder. As a small business consultant, trainer, author, and resource (she knows people, books, etc… lots!), Trudy ensures that her clients get the results they want using her practical and disciplined systems which motivate them to plan AND to take action. She has built three businesses from the ground up in Canada and the U.S.; consulted with small businesses and professionals; developed and delivered training courses for entrepreneurs; given keynote addresses and authored four books for TVOntario’s Bits ‘n Bytes television series on computers in 1982 and Winning Women in 1992, and uses e-coaching (coaching by email which you can do any time) in her practice.

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