Newsletter Archive – April 1 2009
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<><><><><><><><><><><><><><><><><><><><><><><>><><><>< TRUDY’S NOTE Hi There Communicating is different online than by phone, ‘snail mail’, or in person. We know that. There’ve been lots of articles written about ‘netiquette’- how you should write by email. But how do you let someone know that you’re approachable or friendly or detail-oriented when you can’t see them and so there is no body language to read? How do you speak to someone on your website, in your blog, in your ezine or in your articles? How do you talk to them when you reply to an email they sent directly to you? I believe that it’s important to connect with them heart to heart so they really ‘know’ you. How do you do this? Read on … Thanks for reading it. Marketing Mentor for Small Business Please print or forward this ezine to your friends and colleagues – I have lots to tell you and would like you to give this info as a gift to yourself and others. Enjoy. 1. DECIDE HOW YOU WANT TO BE KNOWN. I’ve said it before but it bears repeating. The single most important thing for all marketing is to know how you want to be seen. Think about it first. How do you want to be known? We’re talking about writing here so the ‘how to’ may seem difficult. Don’t think about that for now. Put it out of your mind. Reflect a bit on how others perceive you. Is this the way you want to be identified? How do you want to be recognized? Are you friendly, outgoing, an introvert, experienced, approachable, immediately responsive, detail oriented or sociable. (You can be more than one.)Decide how you are and show this in all the writing you do. 2. WRITE AS YOU TALK. If you really want others to ‘see’ YOU in your writing then you must write as you talk. But I’m not a writer, you say. Pay someone professional to listen to you and then to write – your website, your articles, your newsletter etc so it sounds like you. Read it before it’s seen by others to be sure it’s you. I have a colleague and friend named Tsufit who has a book called ‘Step Into the Spotlight’ (which I reviewed in my April 2008 newsletter). I can see her as I read the book. That’s how you should be. You may decide that you’re the only one who can ‘be you’. That’s ok. Just have someone read things you write (except your emails – there are too many of them!) 3. BE AUTHENTIC. Come from your heart. That’s more realistic than coming from your head. Readers can always tell the difference. When you’re yourself it’s easier to write, too, isn’t it? You try to act differently and it shows. For example, you may write very formally and then when people talk to you or receive your email you are very personal. There’s a disconnect there. 4. SAY SOMETHING PEOPLE REMEMBER. There are three things here. Is there something you always say and people remember you and it? Say it. Be different from others. If you don’t have a saying yet then get one. Is there something happening in the world or close to home that you know about and as an expert you could be asked what it means? Say so. Speakers have known for a long time that talking about the ‘elephant in the room’(for example, a noise that everyone can hear or the speech in the next room that you can hear through the wall) can really defuse the problem and then people can listen to just what YOU have to say. 5. BE PERSONAL. USE ANECDOTES OR STORIES. Tell a story. People remember them and retain information they learned there much better. * distinguish yourself by telling your story. Bear in mind that you’re the expert and that’s why people come to you. 6. WHAT DO YOU DO NEXT? Ask people when you talk to them about your writing. Is it the real you? How do they see you? How do they describe you to others? Is it how you see yourself? Hmmmm. What do YOU want to convey? Keep learning, … and until next time. . <><><><><><><><><><><><><><><><><><><><><><><><><><><> 2. BORN TO READ BOOK REVIEWS <><><><><><><><><><><><><><><><><><><><><><><><><><><> Here are the two books for this issue. The first one is business and the second is spiritual. As always I own them both and have read them. THE TIPPING POINT. HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE by Malcolm Gladwell. Wow! What a list of things we didn’t know. For instance, did you know that for a social epidemic to start, some people have to be persuaded to do something? And did you know that emotion is outside-in not inside-out? An epidemic starts when the tipping point is reached. The ‘stickiness’ of an idea takes place when you find a simple way to package the information that, under the right circumstances, can make it irresistible. Hmmm. That’s a fact. Gladwell has put his finger on it. In this world of immunity and isolation understanding these principles of word of mouth is more important than ever. Buy this book and read and use it. SOLVED BY SUNSET. THE RIGHT-BRAIN WAY TO RESOLVE WHATEVER’S BOTHERING YOU IN ONE DAY OR LESS by Carol Orsborn. Okay. It’s a bold claim. Will it work? We’ll see. This is a book that is ‘how to do it’. To make this book work, all you need is paper, pen, a problem that’s on your mind and a keen wish to resolve it by sunset. Solved by Sunset allows you to conduct your own personal retreat. Orsborn teaches you how to create the environment and frame of mind most beneficial to successful problem solving. You learn how to put problems in context, reevaluate goals, and pay attention to your emotions by listening to inner voices. Buy this book, use it and others about it. <><><><><><><><><><><><><><><><><><><><><><><><><><><> 3. THINK ABOUT THIS QUESTION: Do people know who you are by your writing? Can they tell “you’re the one” they want to work with or buy from? <><><><><><><><><><><><><><><><><><><><><><><><><><><> 4. Read and comment on my blog at http://www.trudyvanbuskirk.typepad.com to learn more about marketing tips for small business.(A blog of your own and making comments on someone else’s are marketing!) <><><><><><><><><><><><><><><><><><><><><><><><><><><> DO YOU LIKE THIS NEWSLETTER? Please pass it along to your friends, associates, and clients who you think would appreciate it. It comes to you once a month from marketing mentor for small business and consultant Trudy Van Buskirk. ABOUT TRUDY VAN BUSKIRK CONTACT ME: Email: mailto:trudy@smallbizbuilder.com Web: http://www.smallbizbuilder.com Copyright © 2008 Trudy Van Buskirk. All rights reserved. PRIVACY STATEMENT: We will not distribute your e-mail address to anyone – ever. We respect your privacy and *do not* give out or sell my subscribers’ names and/or e-mail addresses. Reprinted from Inspired Marketing by Trudy Van Buskirk of Smallbizbuilder, a free ezine published to educate and communicate Tips, Tools, and Resources to build your business or your professional practice. TO LEAVE THE LIST: It will only take a minute or so to leave the list. Just type LEAVE LIST in the subject line of an email and the email and name you wish to remove in the body. TO CHANGE YOUR EMAIL ADDRESS. Type CHANGE EMAIL ADDRESS in the subject line and your old and new name and email address in the body. Your feedback is always welcome and appreciated! Write me at mailto:trudy@smallbizbuilder.com . ====================================================== ====================================================== |
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