People
As I walk into a future that looks exciting and so bright, I hope to remember those who help me to do what’s right.
- Laurie Calzada
Visit The Websites Of People That I Recommend
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Would you like to learn and do more marketing? Here are some people, products and newsletters that I recommend in the area of implementing marketing including sales and public relations. Some I use myself. All are high quality. Some people have technical tools, some have ecourses or teleclasses, others have email newsletters and still others have books (an old technology but some of us know we are visual learners and love to hold books). They’ve been reviewed and used by me and by other people who I know and trust.
With over 30 years in and around the technology industry, I understand “techies” and their tools AND I speak their language. Technology (which to me means books, software, technical systems, or email newsletters) CAN be simple and easy to use. You can “do-it-yourself” or get others to do it for you.
“Even though I’ve moved to Minneapolis from Toronto, Trudy and I stay in touch. We both seem to know of many of the same people and what they have to offer. So I ALWAYS look at Trudy’s web site to see who she’s got there that’s new and different. My list has grown 3 times what it was by knowing Trudy and listening to teleclasses she recommends or buying the products she lists on her site.” Elizabeth Harrington, Founder of TheNewPrimeTime, Founder Fabulous Women Network, www.elizabethharrington.com/
These people and newsletters are organized by what they are known for (several are found in several categories). Read them in order or go right to the skill you are looking for.
The ** beside their name means I get their newsletter and read it, too!
Email newsletters or Ezines
Alexandria Brown, Ezine Queen. ** Email newsletters or ezines are one of the quickest ways to build your prospect list with subscribers. Give them real value in your content and you’ll earn the right to offer other products and services.
Constant Contact. ** This is an email service many people use including me. Check out their web site for a demo. They are always available for a phone call or email to help you.
Barb Sawyers. She is a trained writer who writes newsletters for companies. Barb has also written an ebook called “Write Like You Talk … Only Better”. Read it – it’s really helpful.
Copywriting
Lorrie Morgan-Ferrero. ** Lorrie is a copywriter who has studied with the masters and continues to. She has a conference on how to sell to women and several courses on copywriting so you can do it yourself.
Public Relations
Dan Janal. Dan is founder of PR leads one of the best public relations companies and he’s a speaker, too. He knows what works.
Joan Stewart, Publicity Hound. ** Joan has a background in the media that gives her a real edge over some other PR consultants. Her site, her newsletter, and her products are chock full of simple, proven techniques to get you noticed.
Branding
Kim Castle. Kim and her partner Vito Montalvo believe that you must brand your business and that it is more than getting and using a logo. Branding is how you get known for what you do.
Sales
Ari Galper. ** You don’t like to cold call and neither do I. Ari can help sell anything by building a relationship – and you’ll NEVER have to cold call again.
Website Development
Susan Ward. Owner of Boost Business she’s a whiz at developing websites. She also builds blogsites (websites done in wordpress.org) where she’ll also train you how to do it yourself.
Blogging
The Blog Squad – Patsi Krakoff and Denise Wakeman each have multiple blogsites. Their blog posts are not only helpful but what they say in some of them really makes you think. I subscribe to Patsi’s called “Writing On The Web”. This is where I learned about Neuromarketing. I’ve since bought books on this topic and listened to a webcast by the co-author of one of the best books.
Problogger.com One of best out there. It has loads off tips and encourages guest bloggers.
Copyblogger.com Another of the best. It’s tagline is “online marketing that works”.
General Marketing for Small Business
Tom Antion. An inveterate marketer of himself, I’ve learned a lot from him including blogging, writing a book and how best to use technology for your web site.
Andrea J. Lee. Andrea is very organized and has a different approach to marketing your business. She is also known for her consulting and was the assistant to Thomas Leonard at Coachville. She does it all from her home in British Columbia. A fellow Canadian!
Robert Middleton. **- Robert Middleton is a marketing consultant, coach and speaker with practical ideas for service professionals and all small businesses.
Michael J. Port. Michael really knows how to get more clients. His book tells all and his free Monday teleclasses are wonderful – and useful, too.
Marcia Yudkin. Marketer and copywriter and book writer … – The Marketing Minute is one of her brief ezines that comes every week with a useful, quick tip that’s representative of the very content and product rich site Marcia has developed. She’s the consummate marketing pro.
Joe Vitale of Hypnotic Marketing was in the movie called The Secret. He’s a really good marketer and he does it all with his spiritual beliefs. He’s not “woo woo”. He gets lots of new and existing clients because of his great copywriting.
Teleclasses
There are many services that free “bridges” (the name for what one does the teleclass on. Check out what most people you listen to use.
freeconferencing.com – is a good one. Many people use it. It evens allows the host and all callers to use skype. Check it out.
Dan Janal. greatteleseminars.com Dan owns this business and as a PR person he knows what businesses need and so gives everyone the service they need for teleclasses.
Speaking
Tom Antion. ** Tom has, among other things, been speaking for years and is known at the National Speakers’ Association (NSA) for this.
Speaker Net News. ** Rebecca Morgan and Ken Braly, co-editors of the site and a great weekly newsletter are professional speakers. Although they bill their site as “Resource for the Professional Speaking Community”, much of the information can be adapted to a solopreneur’s business.
Accounting
Bonnie Nagayama. ** Bonnie is an accountant who knows Quickbooks both in the U.S and now Canada VERY WELL. She has a newsletter, teleclasses and a network of accountants and bookkeepers she can and does recommend.
Personal Development
Jack Canfield. ** Jack is one of the most grounded people I’ve ever known. His newsletter, books, audios and live training all send you away feeling better about yourself AND you learn something, too.
Mark Victor Hansen. ** Mark is the balloon and Jack Canfield is the tether. That’s why they worked so well together on the Chicken Soup series of books. He has a newsletter, books, audios and many live events. He’s the greatest marketer I’ve learned from.

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