This is the first post on 8 actions to take for your startup business. The very first thing to do is to find a mentor.

What is a mentor?
Many people have them in their jobs – someone experienced and trustworthy who already does the job one aspires to. I’d add wise. My Oxford dictionary defines wise as “… having … or showing experience and knowledge judiciously applied; sagacious … sensible; discreet …”

In business the same thing applies – have a mentor.

Kinds of mentors
1. Unreachable (for now) but someone who you aspire to be like. Use Oprah as an example. You may want to be like her – a successful and well known business woman who does everything with integrity. You would like to meet her but assume you’re too “unknown” for her (for now).

2. Someone nearby who you could contact. The TV show “The View” today had each of the hosts talking with their mentor. That person followed them through the years, always believed in them and their dream, gave them advice in a kind and gentle way, helped them up when they were down, and felt pride (and showed it) in each accomplishment along their path.

Qualities of a mentor
Reachable
Helpful
Believe you can do it and tell you to your face
Trustworthy
Wise
Someone you aspire to be like
Gives you advice in a kind and gentle way

You really need a mentor when you have a startup business. I aspired to be like Mark Victor Hansen for marketing and Jack Canfield for self esteem. They’re remembered best as co-authors of the Chicken Soup book series. In 1982 I met each of them. They each helped me in their own ways and today if I call they call back.

That’s what a mentor is. Do YOU have one yet? Who did you choose?