It was raining and that is what my taxi driver and I talked about. We discussed that whether it’s sunny, rainy, snowy or icy people drive as if it’s nice weather here in Toronto. We live in the biggest city in Canada and some people “forget” how to drive in rain or snow after a bout of “good weather”.
That made me think of speed. Do you “rush” your clients or do you really listen and go at THEIR speed?
This is another chance to not only live in the present but also to really listen to your clients. Listen to their words and their tone, look at their faces (if you can – email makes this difficult) and take notice of the speed they use themselves and answer in your “slower” way.
Slow or fast?
Do you remember the story about the tortoise and the hare and how the tortoise won? The moral of that tale is that slow and steady wins the race. You don’t have to rush the way people who work in big businesses do or many young people can. Go at slow speed.
As a boomer you’ve already contributed a lot to society and you don’t have to prove yourself to anyone. Take your time. Run your business slowly. Do your marketing slowly. Having a lot of energy doesn’t mean you do things fast. If doing things slowly is one of your values promote it. Use it as one of the ways you’re different.
One of the people whose newsletter I get is Tad Hargrave of Marketing to Hippies. A great name, isn’t it? It’s very specific and tells what he does. I’m not a hippie and never was but I AM a boomer. He isn’t a boomer but he does think of himself as a hippie. He wrote a post on Slow Marketing. He writes for people who are healers, massage therapists and anyone who believes they shouldn’t charge a lot for their services.
But I thought as I read it that slow marketing is what boomers should do.
Do you remember George Carlin the comedian’s comparison of the names of things in baseball and in football? “Baseball is a nineteenth-century pastoral game. Football is a twentieth-century technological struggle.” Baseball is slow and football is aggressive and fast. Which do you watch?
Another example. Do you prefer sailboats or powerboats? Sailing is slow and powerboating is fast. Hmmmm.
Is slow better than fast in business? My answer is that it depends but tell us what you think
photo credit: laradanielle via photopin cc