May 162016

Aletta de Wal’s email signature back in 2009 described her as “Author of the forthcoming book: My Real Job is Being an Artist” so when it was published in 2015 and she sent me a copy I wasn’t surprised.

Aletta deWal

Aletta (on right) & me July 2014

I met Aletta in December 1970 when we were both students at the University of Western Ontario in London Ontario. Our friendship has had its ups and downs as all friendships do and the best thing about it is that it has endured for 46 years!

How could I tell the book was hers?

When we were in university I would do research in the library and stay up until about midnight writing an essay for which I always got a B or B+. Aletta on the other hand would spend several days in the library doing research then would stay up many nights until 3 or 4 a.m. AND she got A or A+. At the time I thought she was crazy …but …. that was her!

Fast forward to her book. I read the book and knew it was hers. It’s thorough and full of details as each of her essays had been. It has 265 pages of solid information that any artist just starting out or established can use. A lot of research went into writing this book – it’s definitely NOT “a bit of fluff”.

Is it just for artists?

I’m not an artist. I’m a small business marketing expert and content writer so I read this book from that viewpoint. Nearly everything in it works for a solopreneur with a service business especially those that need to buy supplies for their work.

Most importantly, it’s a must read for ALL artists. Keep it up Aletta!

If you want to know more about the book itself and what’s in each section go here. You can even buy it online!

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