Nov 262012

writingSome people make their living writing like my colleagues Barb Sawyers and Suzan St Maur.  But most of us don’t. We either consider ourselves good writers or poor ones.

We also have many reasons not to write such as:

  • we’re not good at writing and don’t have the financial resources to pay for it
  • we’re too busy to write on social media like twitter, facebook and LinkedIn (and besides that’s not where our clients are)
  • we don’t need a blog (or we don’t have  .. time .. technical expertise .. money – pick a reason)
  • we don’t have the time or the writing ability to write the content for our website so we pay our web developer to do it

I could go on. All of the above are reasons it’s true but that’s all they are … just reasons.

We need to communicate with our clients and prospects. We need writing to do this.

Would you like to know how to change our “excuses” to possibilities?

You CAN do something about your writing and get better. Here’s how:

  • write more. “But I’m not a “good enough” writer”, you say. All the pros will tell you the same thing that if you want to become a better writer you have to write more. Remember the saying that practice makes perfect? We’re entrepreneurs. What do we do to reach our goals? Be focused.
  • write then before you “go live” somewhere with it, have someone edit it. I taught non-readers in the late 70s and one of the things I told them was to write whatever came into their minds then I would make it “look good”. It worked.
  • speak into a recorder then transcribe it. This is one of the tips that Suzan St Maur tells people.
  • “write like you talk” only better as the title of Barb Sawyer’s book suggest. I know that writing is a different skill than speaking but Barb tells you how.
  • learn about how to write. Take courses on writing, or free webinars, read books, and subscribe to writer’s newsletters. Both Barb and Suzan give lots of writing tips.


There are so many places you need to write nowadays. You have many places to write and therefore many opportunities. What have you done to be a better writer?

 November 26, 2012  Posted by  Marketing Basics Tagged with: , , , ,  Add comments

  2 Responses to “How to make your writing better”

  1. Great post, Trudy, and I’m so pleased you picked up on the talking/speaking/writing relationship. A lot of business nonfiction writing really is just tidied up monologue, so in theory at least if you can speak and/or relate information to someone in conversation, you can write it, too.

    As I’m sure Barb will agree, it’s not quite that simple to cross over the speaking-writing barrier (it’s rather like the blood-brain barrier!) but it certainly is something you can learn without agonizing over it. If you feel reluctant to work on your writing read Barb’s book and my “Business Writing Made Easy” book will help you, too.

    Good luck – and get writing!

    Suzan St Maur recently posted..Vanity publishing: mirror, mirror, on the wall…

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